Social Media Marketing is an effective tool to promote and efficiently grow your business. It does not cost you much but it does require a little bit of your time and effort. You need to think carefully about what to post, how to post, and when to post before you finalize the content for your social media page. This happens because every single decision could have a severe impact on the reputation of your business.
Social media marketing can, sometimes, ruin the reputation of your business even more quickly than it takes to promote it.
Not maintaining your social media handles properly or committing grave mistakes could be similar to providing terrible customer services to your customers.
There are 4 grave mistakes of social media marketing that might haunt you. These have been discussed in detail so that you can avoid these issues at any cost and generate good results of promotion easily.
- Not responding or ignoring negative comments
Negative feedback on the comments section of your social media handles acts almost like a customer service option where the customers’ backlash at the company if they have been having any issues.
For example, if you recently purchased a product or service but it is not working the way it should, you would contact the customer service. However, if you still do not get the required assistance or if you were not satisfied with the company’s approach to solving the problem, then you might start having a negative impression of the company.
As the last resort, you would go to the social media page of the company and write negative comments about them in the comments sections.
While it is very easy to ignore such comments, that is an approach that a company should never take since it can have a serious impact on its reputation.
The comments are mostly public and this means that other customers or potential customers will also see the negative comment and if you do not respond to it, they will think that the company does not even care about its customers. They will think that the company only cares about money and once that is done, it does nothing to solve its customers’ issues.
As a result, not only the person who gave the negative feedback would dislike your company but even other people wh saw the comment will think about the company negatively.
They all will end up spreading the word to their friends, family, colleagues, and more. It is interesting how just ignoring one negative comment can affect hundreds of people who fall under this category.
If ignoring one comment can do this, imagine if you ignored every single negative comment. It can affect the reputation of a company so badly that the company might lose all its customers. Therefore, make sure to respond to all negative comments in a comforting manner. Express your intention of solving the problem of the customers and listening to their issues. Try to solve their problems and change their mind.
- Not posting regularly and lack of interactivity
Social media marketing is all about engaging with your customers and posting interesting content for them regularly. If you do not this basic thing, there is no point in using social media for promoting your business. It is better to not use social media than to create the page and then forget it. Your customers think that your social media accounts are the best way to connect with you.
If you do not post content on your social media frequently, your page will lose its reach, hence your posts will not reach your customers. You will not be able to take the advantage of Social Media Marketing and at the same time, you might end up deteriorating the reputation of your business even further if you don’t reply to the messages of your customers. People generally message the company on Social Media to get a response to their query in under an hour and if this does not happen, they will get a negative impression of the company.
This is why it is important to regularly engage and interact with your audiences to avoid a backlash.
- Lack of creative and engaging content, lazy approach
Even if you post content regularly, if you do not post engaging or attractive content then your customers might not be interested in it. They will not interact with the company’s page and thus, your reach could decrease. This will result in a situation where your posts are not even reaching your customers, so there is no point in using social media anymore.
Your content might also become less engaging if you have a lazy approach towards things where you just try to post regularly without even focusing on the quality of the content.
Posting creative, intuitive, and interactive content is as important as posting regularly. If you post regularly but your posts make no sense, people will not care about them.
Make sure your posts make sense, cater to all the requirements of your customers, and are attractive as well.
- Lack of ability to spread the word
Make sure that your website content, blog posts, and other informative content has an option to share them publicly. If someone likes your content, they are likely to share it with their friends and family which can help in generating new customers and growing your business. It can create goodwill of your business but only if there is an option to share such information. If you post resourceful content on your website but there is no way to share the blog posts, your content will not reach its true potential and you will lose out on various additional customers.
This is why you must ensure that your content could be shared by everyone.
Make sure to never make these four mistakes while using social media marketing techniques and you can promote your business easily!