Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.