Youtube has been a popular platform ever since it started out, and with the success of youtubers such as Markiplier and Pewdiepie – who almost had the most subscribers on youtube at one point – more and more people are turning to it as a way to make money.
But how do these youtubers make money? Some sell merchandise, and others use patreon, but all of them have one thing in common – adverts. Adverts is how any youtuber begins to make money, and the more subscribers and viewers they have, the more money they can make this way. But how does it work?
How do they make money from ads?
As you may have noticed (unless you have adblock or premium) nearly every video on youtube has an advert on it, sometimes before, in the middle, or even when the video has finished. And in recent years, youtube has changed the way their adverts work where some of them are now unskippable, or two play in a row. This can be incredibly annoying, but for some creators, this is their main way of making money.
But to make money from these adverts the creators have to reach certain requirements, that being they need 1000 subscribers at least, and 4000 watch hours in the past year. These are in place to make sure that youtube doesn’t start losing money by paying these creators. Once they reach these requirements, they will generate a little bit of money from these ads depending on how much viewers have seen them.
This means, the more subscribers you have, the more money you will make from these videos. If you want to make more subscribers you can obviously put out more content and keep up with the trends in your genre, or you could echte YouTube Abonnenten kaufen (which just means to buy more real subscribers!)
How much money can you make from adverts alone
Unfortunately, it is hard to make a lot of money from adverts on youtube, which is why even big creators have to branch out with other ways to make money. But it is a good place to start, even if it is quite small. The amount of money you make depends on how many people viewed the advert, how long they viewed it for, or if they clicked on it.
If your subscribers constantly skip past adverts then you won’t make very much, which is why youtube now have unskippable ads, and there is a premium version of the platform (which creators can also make a little money from as well, otherwise they would be losing out on too much).
But roughly you can make $18 every 1000 views, which means you need to get a lot of viewers to make a decent amount of money, and it is also why some creators with over a million subscribers still only do youtube part-time and not as a fulltime job, as it may not consistently pay enough to cover the bills.
How are adverts chosen for each video?
Unless you specifically stated it in the privacy agreement, youtube uses your search and viewing history to determine what adverts you will be shown. So if you’ve been searching any questionable stuff online, you will see adverts related to that. Sometimes however, these adverts are completely randomly generated, or creators can have a preference for what adverts they want on their channel.
ASMR creators have to make sure that no adverts are placed in the middle of their videos, as otherwise this interrupts the video and ruins the experience for their users. However this is only for creators who are making money from their videos, if a channel is too small to be able to do that, or has simply chosen not to make money, then the videos shown on their channel are generated by youtube instead.
So if you’re watching a gaming video and keep getting adverts related to gaming, setups, and video games, it’s likely that the creator specifically chose these types of adverts, as it can help generate sponsorships for them, and it is likely to be something their viewers are interested in, which means the viewers are more likely to watch and therefore help the creators to make more money.
So if you’re looking to make money off youtube and was wondering how that works, hopefully this helps a little, although there are many guides online about how to make the most out of youtube adverts and monetisation online. But more than anything, if you’re looking into starting youtube, it’s best to go in it just wanting to have fun and create good videos.