If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerce on your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.