Box Office Bust: Revenue Down 70% Compared to August 2016

'Moviegoing Slows to a Standstill'

Mother Nature certainly isn't helping the dramatic downturn at the August box office, where revenue is running more than 70 percent behind August 2016.

Hurricane Harvey, which is bearing down on the Gulf Coast, is already prompting theater closures in Corpus Christi and other coastal locales, while many movie houses in Houston began closing Friday evening.

Even without the storm, none of the weekend's new offerings were expected to earn more than $5 million, and that's proving to be the case, based on early Friday returns.

Hitman's Bodyguard will join only a short list of films to ever win a weekend with less than $10 million, at least in modern times.

Box-office experts say an even bigger threat to moviegoing than Hurricane Harvey is Saturday's Floyd Mayweather-Conor McGregor fight, which is being carried on pay-per-view. It will also be beamed into roughly 500 theaters via Fathom and Mayweather Productions.


Some of the comments on the Hollywood Reporter story pretty much nail the reason why: