Trump To Spend $140 Million on TV ads in the Final 6 Weeks


According to a Bloomberg, Hillary Clinton had spent $109.4 million on TV ads, compared to $18.7 million for Trump. He gave her a 2 month head start, which I think is a big mistake.

cbsnews reported:
Donald Trump will spend $100 million on TV ads and $40 million on digital advertising in the final six weeks of the campaign and is expanding the scope of its advertising to include three states it now deems competitive, CBS News has learned. The $140 million investment in by far the largest so far for Trump’s campaign.

Senior Trump advisers said the campaign has already paid for $15 million of the $100 million in new TV ad purchases and will book the remaining $85 million in the coming days. Because Trump will book the ad purchases this late in the campaign, the rates will be more costly than Hillary Clinton’s ad rates purchased much earlier in the campaign. That will mean less saturation of the Trump TV message but the investment is nevertheless much larger than Trump has put forth so far.

Trump is adding Wisconsin, New Mexico and Maine to the existing 10 states where Trump ads are running