For a candidate who has popularity issues of her own, it's perhaps a bit of surprise that #NeverHillary has not sprung up beside #NeverTrump.
Poll numbers, celebrity comments and a new advertising campaign have helped kickstart a new, if loosely associated challenge to the Democratic front-runner for president. But is there much to it?
Pulling cross-tab data from a recent survey, The Wall Street Journal caught the media's attention with a headline saying that 33 percent of Bernie Sanders supporters couldn't see themselves voting for Hillary Clinton in the general election.
"In a year when political outsiders in both parties appear to be capitalizing on voter support, the view among Sanders supporters that Clinton is the embodiment of establishment politics could prove to be a liability," the story states.