Jeb Bush Cancels Iowa & South Carolina Ad Buys, Shifts Money To Ground Game In Early States

Many are doubtful the new strategy will make any difference...

 Jeb Bush's campaign is canceling its Iowa television advertising buy and shifting money to double staff on the ground in January, the final month before the high-stakes Iowa caucuses.

The news will raise questions about whether the former Florida governor might pull out of Iowa given his fifth-place status here, with just 6% support of likely GOP caucusgoers.

That's not the case, Bush campaign manager Danny Diaz told The Des Moines Register.

The number of Iowa paid staffers who make personal contact with voters will be boosted from 11 to more than 20, including its Hispanic outreach director, he said.

Bush returns to campaign  Jan. 11-13 with stops in Iowa City, Grinnell, Des Moines and Ankeny.

The larger context is that Team Bush is making similar shifts from TV ads to its ground game in other early states, too. In January, they'll deploy 60 staffers from the Miami headquarters to the early states, including about 10 to Iowa.


Cavuto has the report on Jeb's shift in strategy: