Donald Trump and Ted Cruz’s mutual admiration is turning into a conservative bromance—one that could have a huge strategic payoff for the Texas senator’s presidential campaign.
Behind the scenes, Cruz has been methodologically developing Trump’s support. The two candidates have met in person at least five times and talk by phone occasionally. And in the future, they may even hold events together.
The two draw from similar segments of the Republican primary electorate—sometimes, almost too similar. In the video launching his presidential bid, Cruz made a passing reference to “make America great again,” which has since become the Trump campaign’s slogan. Trump applied for a trademark on the phrase shortly after the 2012 election.
The Texas senator’s use of the phrase, even in passing, prompted the Trump Organization to reach out and warn the Cruz camp in a friendly manner not to use it again, according to a Trump campaign insider.
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