Pro Flowers Pulls Advertising From Rush Limbaugh Program

I wonder what part of "I sincerely apologize to Mrs. Fluke" did PF not get?

This is what they posted on their facebook a short time ago.
At ProFlowers, our mission is to delight our customers with fresh and long lasting flowers, and that is our singular focus each and every day. We do not base our advertising decisions to align with any particular political view or opinion as our employees and customers are as diverse as the USA. Mr. Limbaugh’s recent comments went beyond political discourse to a personal attack and do not reflect our values as a company. As such, ProFlowers has suspended advertising on The Rush Limbaugh radio program.