Cyber Monday Online Sales Jump 19.4% From Last Year, Sets Traffic Record

Wall Street Journal
NEW YORK (Dow Jones)--Retailers registered record returns on Cyber Monday, as online sales, order levels and the number of people logging on to stores' websites hit unprecedented levels.

The latest figures further indicate that spending this holiday season remains intense, although worries remain. The data also show how the Internet has developed into a mainstream shopping channel and how much the brick-and-mortar retailers have grown on the Web.

Sales on Cyber Monday, the nickname for the Monday after Thanksgiving, rose 19.4% from last year, according to Coremetrics, which tracks the websites of over 500 online retailers. The number tops last year's 14% growth, which had been the highest in the seven years that Coremetrics has tracked online sales.

"Cyber Monday has turned into its own phenomenon," said John Squire, chief strategy officer at Coremetrics, a unit of International Business Machines Corp.

ChannelAdvisor, a software company that helps retailers sell online, said its more than 3,000 clients sold $28.7 million of merchandise on Cyber Monday, up 36% from last year on a same-store sales basis and a record amount. ChannelAdvisor also said it saw unprecedented volume, processing over 500,000 transactions on Cyber Monday, or six transactions a second