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7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

7 Essential Ecommerce Marketing Strategies You Have to Follow

If you are a business owner, then it is likely that you are familiar with the term ecommerce marketing. For those of you that are not familiar with the term , ecommerce marketing is basically the process of using promotion in order to increase the amount of traffic coming into your online store and making purchases, which can kind of be derived from the name. 

If you are someone that has an online business, then this is something that you have to familiarise yourself with as the only way to ensure that you make money from your business is by bringing in potential customers. Every good online business needs to have an ecommerce marketing strategy, which may seem like a confusing concept for those of you that have never put a strategy together before. Here are 7 essential ecommerce marketing strategies you have to follow.

Social Media Marketing 

One of the best ways that you can market your online business is through the use of social media. Sometimes it can be difficult to get your online company out there as a lot of the old marketing techniques are falling out of style.

Social media marketing is free for the most part, so you can focus your money on your actual business. If you do need to spend anything, it will be a small amount of money for promotion which will push your business to a lot of users. 

Ensure That You Have a Reasonably Priced Stock Source

A lot of people forget that one of the best ways to ensure that your business is marketable is by making sure that it is customer friendly. One of the biggest things that will turn away any potential customers is high price points, so if you put high prices on your page, then it is likely that people will be instantly turned away. We recommend using an order fulfillment company for ecommerceon your site as they will get stock at a lower price, which means you can promote your brand at a lower cost.

 

Search Engine Optimization 

A great marketing technique that a lot of companies use is search engine optimization. Search engine optimization consists of using another company to promote the link for your company which means that your website will get a lot more traffic, which it may not have got without the initial optimization.

Make Sure Your Site is Mobile Friendly 

Most People these days do most of their shopping while on their phone as it means that they can shop while on the go. A big mistake that a lot of people make when producing a website for their product is not ma

king an interface that is mobile friendly. If a website is set up in a way that is not user friendly, then it will not operate very well on a mobile, which means people will be much less inclined to buy from your site if they have to log onto their computer in order to access it.

 

Target Wearable Tech

A new kind of marketing that a lot of people are starting to get involved with is wearable tech. Wearable tech such as watches still receive advertisements. The kind of people that are able to afford wearable tech are the exact kind of people that you will want to purchase items from the store as it shows that they have expendable income that they can work with, which may mean that they will have spare money to spend in your store.

Email Potential Customers 

Though you may think that email marketing is out of fashion, in this digital age email marketing is as effective as it has ever been. If you have a business where you are able to offer some sort of deal to your customers, you can email any past or current customer base that you may have. Sending out these emails means that when your customers are checking through other important emails, then they may stumble across your email and purchase items from your website. 

You can also purchase other emails online that you can send advertisements to and so if you get the chance to do so, we recommend that you take advantage of this. 

Make Sure your Website Layout is Good

As previously stated, one of the best forms of marketing that you have is your actual page. It is important that you employ a web designer to make sure that your page looks good as that is the first thing that you see when you click on a web page. 

It is important that your website has a good colour scheme and a clear layout, it is easy to try and over complicate your page but you must resist doing so in order to keep your page as clear as possible.

Understanding Just How Powerful Google Is in Marketing Terms

Marketing is extremely important to any business, product, or service. If you don’t market and promote your product, then people won’t know that it exists and your sales will tank. By marketing your goods or services you’re getting them out there so that people are aware of them and if your marketing campaign is successful then it’s also going to get people to use your services or to buy your product. Marketing traditionally involved paying for adverts in newspapers so that the readers would see what you were promoting or hiring out billboards so that any cars driving past would be able to see it, these were seen as the most efficient ways to market.

However, with the technological boom, marketing massively changed. With the majority of people now having access to a smartphone and most people spending 5+ hours a day on their phones, this became the new best way to reach people and promote a product or service. Social media sites have become the new main place for companies to launch marketing campaigns, these are some of the most complex marketing campaigns as there is an algorithm and also personalized cookies which means that the adverts you see are targeting you personally, meaning you’re much more likely to buy a product or use a service. Google has also had a massive impact on marketing and is a great tool to utilize as it has an analytical feature, to find more out about this you can find google analytics for beginners answers online which should clear up any questions that you initially have. In this article, we’ll explore just how powerful Google is when it comes to marketing.

What is Google AdWords?

Google AdWords is Google’s very own marketing platform. Like any other thing that Google has set its mind to and tried to develop, it is a massive success and it will likely continue to grow in success over the next decade. Their marketing platform is the biggest online marketing platform there is, it has become one of the best places online for businesses to reach potential clients worldwide and this is the best tactic for growing your business worldwide. The platform uses a pay-per-click method of marketing, those who want to advertise their products and services pay Google to target the right users for their product. Google finds the perfect users to target based on keywords from searches, their location, and the device that they’re using to find the perfect potential customers.

How do I use Google AdWords?

Google wants as many people as possible to promote their products and services on Google AdWords so they’ve made it as easy as possible to get involved if you want to. First, you need to establish your goals of getting involved and figure out who your target audience is. The main factor to find customers is based on keywords in searches so you should conduct keyword research often during this process, then you can list the keywords that you want and make a bid for them. Following this, all you need to do is create an ad copy, make a mobile-friendly version of your ad too as more people use smartphones than PCs these days, then finally all you have left to do is place a Google Analytics code on your ad for tracking.

Does Google AdWords Really Work?

Google AdWords has been proven to be successful by both large rich businesses and smaller ones with a lower budget for advertising. It has become one of the most affordable forms of advertising and it is also seen as an easy form of advertising as it targets specific customers for you who are more likely to want your product or service, rather than just promoting to everyone. It has some great additional features too which make it even more worth the cost, for example, it allows you to easily see how much you’re spending on a marketing campaign and to set budgets if necessary. This will prevent you from ever overspending on marketing and it also allows you to see how many sales you’re making from your campaign.

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?