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Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

Modern Marketing: What is the Value of a Like?

Social media is the most reliable and easy way for people with a large following to promote. Instagram uses an algorithm feature, which has changed from posts being in chronological order to the amount a person interacts with a certain account. For example, a person may follow an account that promotes beauty; and therefore, due to the algorithm, will see more posts relating to this account than other accounts they follow

The Algorithm

The algorithm has changed so that the more a person interacts with an account, Instagram becomes aware of this and therefore filters the algorithm so that the follower will now see more posts from the account they follow, as well as related content from other similar accounts. This change in algorithm has affected smaller accounts with a lesser following. This may be why you might be getting less likes. Accounts with a higher number of followers are more likely to be seen than an account with a smaller following. This has caused a decrease in the number of likes many people have been receiving due to the switch from the previous chronological algorithm.

 

Another reason for the decrease in popularity is the lack of content. To maintain a consistent place on the Instagram feed, it is necessary to have a continuous posting schedule. If this fails, your place on the feed may become unstable and therefore cause you to lose likes due to the lack of content people are seeing.  You may notice that once you begin to promote after your hiatus, your account interaction will have dropped. It may take time to build your account interaction back to the standard it originally was, but this is not impossible. It should be noted that the longer you spend away from promoting your account, the longer it may take to gain support on your posts. In order to maintain the consistency and popularity of your feed, it is recommended that you create a posting schedule for similar times to post throughout the week. In doing this, your account will not only maintain its stability at the top of the algorithm but will increase your likes and following.

 

Outrage

There has been outrage in the influencer community of Instagram, as these people with a large following have seen a large decrease in interaction with their page. Influences can promote things such as skincare and fitness, which appeals to many users on the app. The decrease means that for these people, it has become harder to promote and sell items that appeal to their followers. This can further affect their income, as social media influencers have started to gain money from posting promotions for companies they work with. This change has caused a loss of income for small business owners on social media also. Many rely on the interactions they have with their followers in order to promote their small businesses to gain income, but the change in algorithm has affected this. It can be said that many small business owners are struggling without the interaction that is needed in order to build their business, and this has caused a decline in their sales; therefore, they are not making any profit.

 

Many Instagram users would prefer to use the app if it returned to its original chronological algorithm as this way it caters to every user fairly. Many users are becoming frustrated and businesses are largely affected by this change. However, many users are turning to social media managers in order to increase their account; social media managers are experts in the ways of using social algorithms in order to promote the best content for their clients to increase their platform.

How to Move your Business Into the Digital Age With Ease

Making sure that your company is up to date in terms of the technology that you use is very important if you want to compete with the big names within your industry. Even if your company is not the most technology orientated it is vital that your staff have equipment that isn’t outdated or that is going to affect the effectiveness and speed of how they work, even your office equipment should be updated regularly in order to ensure that your files and important information are being stored and used in a safest and most efficient manner, it may not seem that important but let me tell you that your competitors more than likely have the most up to date technology on their side so you should be doing what you can to keep up. Below are details surrounding the best ways to help move your business into the digital age easily.

 

Data Storage

One of the most important things to upgrade within your business would have to be how you store your important files and data, if you are a business that is still reliant on paper files and documents then it is time to make a significant upgrade to your systems. If you move to online data storage you are provided with peace of mind that your data is safe and secure and that your original ideas are contained with the necessary security precautions in place.

 

Converting to online storage also opens up new opportunities to make handling files easier for your staff, if you have all of your data stored online you can allow your staff to access the data themselves for any tasks they are required to carry out. This will save time that would otherwise be spent searching physical filing cabinets and improve the efficiency of your workforce. You will also be able to monitor who is looking at what files to ensure that nobody is accessing something that they shouldn’t so you have extra peace of mind as an employer.

 

Upgrading Hardware

Most businesses are required to use some form of technological hardware in order to manage the company and contact clients and associates. Whether it is phones, printers, or computers of some form you should be making necessary upgrades to ensure you are keeping up to date. It is vital that you do not leave it too long to update your company hardware in order to avoid the nightmare scenario of losing business because your technology has a fault. Sometimes you have an important meeting on the calendar but what if that meeting doesn’t go ahead due to an issue with your computer, and sometimes you need an emergency plumber but what if you are delayed because your phones are down. In order to avoid these inconveniences, you should be making sure that your hardware is up to date so that you have the latest and the best technology available to you and your staff.

 

Security

A final way that you can help move your business into the digital age would be to make sure that essential aspects of your business are provided with the best available tech. An important part of your business that may require an upgrade would be security, ample security is a factor that is often overlooked by many businesses but without it, you could be putting your business at risk unnecessarily. There are many great options available when it comes to office security so why not take a look at some of the innovative alarm and camera systems that are currently on the market to help you be sure that your business premises are safe.

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?