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Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?

Marketing Education: Which Fields of Study Lend Themselves to Marketing

In terms of business opportunities that have always and will always be around, marketing is at the top of the list. For as long as there has been trading and selling, there has been marketing. Though it has evolved over the years, the basics of marketing have remained the same.  

Marketing has many aspects to it, so you may be surprised to know that many fields of study can be utilized in the world of marketing. If you are someone who has recently left university with very little idea of what you can do with your degree, you may be surprised to know that there is a high chance that your degree could be used to start off your career in marketing. I bet you were never told that when you were sitting your CFA level 3 mock exam. Here are fields of study which lend themselves to marketing.  

 

Design or art degrees 

An ongoing joke among university students is that art degrees are useless. This really isn’t the case as design and art degrees actually open you up to a world of potential employment. One of the most important parts of marketing a product or service is branding. Branding is made up of a number of elements, but one of the most important aspects of branding is visual branding.  

Every brand needs a logo and general design scheme that represents what the brand stands for. Most businesses decide to outsource for this as it needs to be done just right in order to catch the attention of any potential customers. Your average business folk does not have the artistic ability of someone that has earned an art degree, so someone who has the ability to completely create the look of a brand is extremely valuable in the world of marketing.  

Some businesses even take on creative directors that must have the ability to visualize a brand, which is something that you are taught about while completing your degree, so you will stand out quite a lot in the employment pool. 

Business degree 

Though this may seem obvious, not a lot of people are aware of just how multi-faceted business degrees are. Business degrees cover a large sector of marketing, from branding to creating a USP.  

Depending on where you decide to study, most business degrees offer the opportunity for you to physically test out and increase your marketing abilities. A business degree really teaches you the ins and outs of every step of starting and owning a business and if you have studied a business degree, you will know that every business depends on effective marketing. Marketing is extremely complex, so to be able to study it before venturing out into the world of employment will be extremely beneficial to you.  

Mathematics  

Another subject that may take you by surprise is maths. Though it may not be obvious, maths is actually a really big part of marketing. Something that you need to be able to do is understand pricing and brand comparison.  

Your business will never succeed if there is someone out there that is offering something similar at a cheaper price, so having an understanding of the figures can be extremely valuable to a business. Much like art, being able to have an understanding of maths doesn’t come to everyone. If you are someone that has a good understanding of maths, then you will be seen as a valuable commodity in the world of marketing.  

One of the biggest parts of marketing is setting the right price point for a product. No matter how good the product is, people will not pay for it if it is way too expensive. You also need to take into consideration the costs of creating your product, as well as other outgoing costs that the business may have. It takes a lot of work to figure out the best price in terms of marketing and so if this falls within your skillset, you could prove to be extremely valuable.  

Law 

If you have ever owned a business or have knowledge of running a business, then you will know that there are a lot of legal hurdles that you have to jump into when it comes to marketing. There are many legal limitations that can be put in place when marketing a business, from branding to design, everything needs to be legally covered.  

Many businesses have trademarks on some of their marketing features, so having a good understanding of business law can be very useful in the world of marketing. There are ways to get around any legal conflict with other brands, but to be able to do it you have to be sure that you are being careful, so legal knowledge is always useful.

7 Covert Marketing Techniques you Should be Utilizing

Marketing is very prominent and important in today’s society. Consumerism is one of the main economic ideology’s that people follow in society and marketing helps to encourage consumerism. Marketing is important if you’re selling anything because without it you would not be able to promote your products and raise awareness around them. If people are unaware that your product exists then no one will purchase it so marketing is a great way to get your product out there. On top of promoting product awareness marketing also helps to build up your brand’s credibility making it more likely for people to purchase from you, it helps to build trust in you from potential buyers and is usually informative in a fun way which most audiences react well to. Marketing has changed over the years and there are now many different branches of marketing. In recent years using social media for marketing has become popular, one of the most successful marketing strategies is to use TikTok as if it’s good it can reach millions of people, if you want to reach as many people as you can then you can buy tiktok views at popularitybazaar, the more views you have the more the TikTok algorithm will show your advertisement to other people. Covert marketing is a type of discrete marketing, various tactics have been developed and are used to secretly market a product to potential buyers. There are plenty of techniques to do this, some more successful than others and if you have a product you want to market, we’ve found 7 of the best techniques.  

Product Placement

Product placement is a covert marketing technique that has proven to be really successful. It is when a product that you’re trying to market is featured in productions that are going to reach a large audience. An example of this is in the famous Bond movie Casino Royale, Ford paid millions of dollars to have Bond drive one of their cars as this would advertise their cars to millions of Bond fans who otherwise may not see any Ford adverts. 

Brand Communities

Brand communities are another great covert marketing technique, many brands have loyal fans and many people will appreciate a brand that reflects their personality, when this is the case it’s possible to create a brand community. An example of a successful brand community is the Harley Owners Group, it helps with marketing as they organize motorcycle trips which allow other people in the community to see the bikes and become interested in the community too.  

Conditioning 

Conditioning is a technique that aims to change the attitude of consumers by encouraging them to associate a positive feeling with your brand or your product. An example of conditioning is that people associate the sound of a can being opened with Coca-Cola, thanks to their advertising with the use of this sound.  

Masked Marketing

Masked marketing is also popular, the basis of this technique is that the company’s identity will not be obvious to the consumer. The message behind the marketing will be explicit but the identity will be masked, this is usually done by using celebrities and brand ambassadors to advertise on their behalf.  

Viral Marketing

Viral marketing is one of the most successful types of covert marketing, it involves encouraging consumers to spread awareness online. This is great as people are much more likely to trust what their friends and family would recommend or companies will have online competitions to try and help spread awareness of their products. 

 

 

Youth Marketing

Youth marketing can be one of the hardest as young people are the most difficult to market to. The best technique that has been found for this demographic is a covert technique that involves having a young person involved with the company who can pass on the company’s message to other young people in a social environment, making it seem natural. 

Infomercials

This is a slightly less subtle covert marketing technique but is still very successful, both information and commercial messages are given to consumers. An example of this is that in chef shows they may be preparing food and talk about the utensils they’re using to make people want to purchase them too.  

What can be Learned from the Marketing of CBD Companies

Cannabis had been illegal worldwide for a long time but in recent years people have started to realize the benefits of legalizing cannabis and now many countries have legalized it. Cannabis has some great properties that have led to the legalization of it and it is likely that many other countries will follow the lead and also legalize cannabis over the next decade. Some of the properties of Cannabis include that it’s widely recognized in the medical community to be a great way to help relieve anxiety in people who struggle from it and it can also help to ease depressive symptoms in people with depression. On top of this cannabis is also known to be a great alternative for pain relief, if you don’t want to take the standard pain killers like ibuprofen and paracetamol then you can use cannabis. Some of the other great benefits include that cannabis is a great help in fighting acne and it is also known to have cancer-fighting properties. If any of this sounds like it would be beneficial to you then hier können sie CBD-Öl kaufen. After the legalization, the cannabis market has rapidly grown and in the US alone the market is expected to be a $20 billion industry in the next few years. As this is becoming such a popular industry, companies are starting to realize how important it is to have great CBD marketing techniques to ensure that they’re attracting the most consumers that they can. 

The CBD market is a really appealing market for people who are planning on starting up new businesses to get involved in. Many people dream of having their own business thanks to the freedom that comes with it. Being able to make your own schedule, work the hours that you want, hire who you want and not have a boss telling you what to do is a dream to many. The CBD market has a really low barrier to entry which makes it appealing to first-time business owners. However, there are some problems with the CBD market. Whilst entry into the market is easy, it can be hard to get a CBD company off the ground as there is a lot of prejudice against it. Many people don’t understand the difference between cannabis and CBD, they think that CBD is psychoactive, that it is illegal, or they are unaware of the health benefits. There are many challenges associated with this when it comes to marketing your company. The CBD Market

Lack of Education

One of the biggest challenges that CBD-based companies face when trying to get their business up and running is the lack of education in many consumers about the differences between CBD and cannabis. CBD is often stigmatized due to its connection with marijuana and hemp. These are used for recreational use and there are a lot of critics of these drugs. However, CBD is completely safe and legal and is mainly used for health purposes. If it was possible to educate everyone then running a CBD business would be much easier and it’s important that any marketing campaigns highlight this difference. 

Saturated Market

If you’ve had the idea to create a CBD company because you’re aware of the fact the barriers to entry are low and it’s becoming more popular, then hundreds of people would also have had the same idea. As it’s such an easy market to enter this has caused another problem as the market is becoming saturated. This is a similar issue that happened to the craft beer industry which was widely reported on. When the market is saturated, a company needs to focus on their marketing to make sure that they stand out from the competition. 

What can be learned?

There is a lot to learn from the marketing created by CBD companies, although businesses in this market face several challenges, they manage to overcome them. This shows the importance of your marketing strategy as no matter what problems you face, you can always create a successful company provided you market it well enough. 

Advance Marketing: How to Get Yourself on Page One of Google

Many people and businesses feel that they would benefit from being on the first page of google as it would generate more business for them. So, the question is, how can you get yourself on the first page of Google? It appears to be rather competitive, and you may need your business to have grown to a reasonable size before you could be on.

 

What can I do to begin

In order to grow your business, you must be continually networking and putting your business on different social media sites. This will help to get your business views and get more interaction. You will also need to be researching, maybe beginning with google analytics for beginners answers will give you an insight into how analytics works. You may want to pay for advertisements as well, as this will further grow your company. It is important to remember that there is a lot of competition, so you will not be the only one fighting for a place on the first page of Google. as it would be tough to start a successful variety store across the road from a high-end chain, it is hard to rank on the first page of Google when the competition is fierce. So, the next step is to understand the competitive landscape—starting with who you are up against. To do that, search for your keyword and look at the first page of results. If they are all from huge well-known brands and you are a start-up that has little recognition, getting to the first page is going to be pretty tough—at least in the short-to-medium term. Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably will not rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.

 

How does it work?

The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database. As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search. In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

 

Other options

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear at the top of the page, all other things being equal. You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it will not be clicked on and you will not be charged. For most industries, this is a cheap and easy way to show up on Google’s first page. Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you do not know what you are doing, you can waste a lot of money with Google Ads. It may be beneficial to hire someone who has experience in dealing with Google Ads and will help you at a cheaper rate.

Understanding The Marketing of Private Healthcare

In a lot of first-world countries, health care is free. Provided as an obvious basic human right. In some less developed first-world countries it isn’t free. The biggest example being America.  And in America, there is a lot of firms offering private healthcare. You will find private health care across the globe, but mainly in America.

Today we want to look at the marketing behind private healthcare. You might think it works the same as other marketing. But this isn’t true for a few reasons. So, let’s dive in and unpack the marketing behind Private Healthcare.

The Demographic

The biggest difference between private healthcare marketing and the average companies marketing is the demographic. Specifically that the only people who can afford private healthcare have money. And a lot of it.

Private healthcare is different from health insurance. And it costs considerably more than it. It essentially means if you are sick you have access to special hospitals or doctors only available to that company. So it makes sense their marketing would target only the richest of any society.

So their marketing will always reflect this. It will often only show on channels aimed at rich people or in magazines read by those with wealth. The firms will be advertised in up-market neighborhoods and directly to potential clients.

The Imagery

These companies will often use very specific imagery to entice their clients. Normal medical advertising will show happy patients being treated in nice clean environments. Whereas private healthcare firms will instead focus on the things that make them different.

They will display information such as the fact that microcannulas is more precise than needles and they have access to them. Or boast about their new machinery and technology innovations they have access to.

They will also show off their state of the art facilities. Highlighting the clean and decedent areas in their facilities and the excessive extras that are often included such as onsite spas and hotel-like rooms. This sort of imagery seems over the top to the average consumer. And can come off as quite elitist. But to those with the money, this sort of advertising is right up their alley.

Lessons to Learn

The biggest lesson that can be learned from this type of marketing is about focusing on appealing to your target demographic. The sad truth of the world is that not every product or service is meant for everyone. So you can’t feel bad about excluding a certain class or people from your marketing ideas.

It also highlights how you need to prioritize what information you present to your demographic. You need to highlight areas of your product or service that is most going to appeal to them. This could be nice visual imagery. Or it could be information relating to why your product is worth their money.

 

Customer Surveying: What it is and Why You Should be Doing It

There are many marketing techniques that businesses use on a daily basis in order to encourage more people to invest their hard-earned money with their company and their services. Customer surveying is a great technique for a business that has moved into a new area or a company that is just getting started in production as it allows you to get valuable information about customers in your area. As a business, it is vital that you make the effort to go out and speak directly to the demographic of the products you are offering so that you know the best ways to encourage them to go ahead with a purchase and in turn bring you more revenue.

 

What is Customer Surveying

Customer surveying is an important part of establishing your business within the community, it not only provides an opportunity for you to get to know more prospective customers but also shows your business in a positive light as you are making an effort to get to know the people in your area. For businesses that carry very customer-specific products you should be sending brand representatives out there to get feedback on what you are offering and that you are offering your services to the correct client base. Advertising to people who are not really suitable for your brand is a waste of time and resources so it is vital that you go out and establish this as soon as possible. If you market your brand in a way that attracts clientele who are suited to the products you are offering then the chances of making a sale are increased and you are going to see a huge increase in your profits.

 

How to Tailor Your Business to a Specific Customer Base

One of the biggest mistakes to be made when it comes to consumer surveying is not implementing what you have learned within your business, many people go out and get the information but don’t know what should be done to use the information in a way that will benefit your business. If you receive positive feedback from a certain customer group then it makes sense that you should tailor your marketing techniques to suit that clientele, with advertising, shop displays, and product pricing you should make changes around your business in accordance with what you learn from your customer surveying, otherwise what would be the point in doing it?

 

You may find that an older audience reacted well when you conducted your surveys and based on this information you should make changes that encourage them to go through with a sale, for an older audience you could try offering some kind of special deal on your products to help get people into your shop. If your feedback pointed you towards a younger audience you could try adding some kind of entertainment near to your store or holding an opening day style event to encourage more people to visit your shop and hopefully spend more money.

 

Methods of Customer Surveying

One of the simplest ways to get out there and conduct a quick customer survey would be to post online for feedback, this is great as it can be done with a series of posts on a social media outlet. This is why having a social media page set up for your customers to view and leave you messages is ideal as you can easily post a status and wait for your answers without having to invest time and effort into sending someone out on the streets.

 

Although other methods may be more convenient you can’t beat getting out on the streets and talking with your customers, it not only allows you to get valuable feedback but also shows your customers that you are keen, if you are nervous you could start with a fun game to help break the ice, you could ask customers to play this game of never have i ever in return for prizes or small vouchers, and you could use the conversation to get valuable feedback. Many companies offer a small discount in return for the customer leaving staff some notes on what they think of the company, this not only encourages more feedback but also encourages customers to make a return visit

The EU and Advertising Law: How the Various Nations Differ

Europe is a powerful continent. Home to the EU, one of the most prosperous and brilliant bindings of nations ever created. Despite some EU nations disagreeing with this sentiment, such as the UK, it has been proven that the EU is a force for good.

But we want to take a look at the world of marketing and advertising and how it relates to the various member nations of the EU. Today we are going to examine the similarities and differences between the nations and look at some prime examples of marketing done right in each nation.

The Basics

Before we go anywhere, we need to understand how the EU works. For the sake of clarity, we are going to be acting as if the UK is still in the EU for this as chances are they will rejoin further down the line anyway.

The EU is an agreement bu the European nations. These nations assign representatives to work as one EU government. The HQ of the EU is based in Brussels. It is here that the representatives meet to make decisions about the new EU law.

The purpose of the EU is to create a sense of unity and cohesion between the European nations. While each country has its own laws and customs, the EU seeks to create a baseline set of rules that everyone has to follow. The idea is that the nations would reap significant benefits from regulated trade and currency.

These laws also looked at advertising in different nations. Meaning a lot of EU nations now had to adhere to certain advertising laws that sought to protect the customers before the businesses.

 

Advertising Laws

In the USA, advertising law is clear-cut and not entirely different from the EU. The biggest law that the EU implemented was the restriction on bending the truth. Companies would happily lie through their teeth if it means boosting sales. These laws mean a company has to be one hundred percent truthful in any advert they present to the public. If they aren’t they stand to lose a lot of money and face potential criminal charges.

This idea has become commonplace across the globe. You would be hard-pressed to find a nation that hasn’t implemented a similar policy when it comes to marketing.

Another common advertising law that was implemented by the EU was the idea that a customer is guaranteed a refund for any reason except intentional breakage. This has been a point of massive contention between the EU and massive corporations.

A good example of this is video games. In recent years we have seen some extremely popular games launch and be riddled with bugs and unfulfilled promises. This has led people to demand refunds. A lot of these gaming companies are based in the USA and, as such, did not plan on offering refunds at all. Until they were pulled into EU court.

Turns out you can’t violate EU law if you are selling in their countries. This led to a sweeping declaration that any customer in an EU nation is entitled to a refund on any game as long as it is within the first month of purchase. A huge win for the consumers and a huge loss for evil gaming corporations.

So now let’s take a look at some of the different EU nations and examine how they go about their advertising.

Greece

Greece has seen significant economic hardship in recent years. Widespread poverty caused by a mix of governmental issues and EU regulation confusion causing damage to their economy. But they are a proud, powerful nation rich in history and culture. And this is reflected in their marketing strategies.

Greek companies, like apofraxeis24-antoniou, follow all the traditional advertising guidelines set out by the EU. But it is common in Greece to display a lot more information than other nations might. You can find all the needed information; price, work hours, contact details with ease in Greece. A welcome practice we hope more nations adopt.

UK

In contrast to Greece, the UK likes to try to circumvent the EU advertising laws, and often its own laws. In the UK they are lucky enough to have a thriving population and a strong economy when compared to other EU nations. So you are spoilt for choice when looking for a product or service.

But this does lead to a lot of confusion. Companies will focus on grabbing your attention with fancy adverts and phrases rather than giving you concrete details. And you have to jump through hoops just to get a price or a time frame.

Companies in the UK also tend to try to abuse contracts to scrape as much money from you as they can. Very much not in the spirit of the EU. So it is no wonder they left.

Germany

Germany is a powerful nation that has been on the up and up for years no. Their strong leadership, political allies, and industriousness mean they are one of the powerhouses of the EU. And they follow EU advertising law to the letter. You will be hard-pressed to find a company in Germany that is not using good business practices and putting their customers first.

We have only scratched the surface of the EU and advertising law. I am sure we will revisit it at some point in the future to go further in-depth. But for now, let us know what you think about it. Is the EU a force for good? Or is it unnecessary bureaucracy?