The real estate business is a difficult one to navigate. It is one of the most competitive markets both in terms of how dramatically prices can fluctuate and in terms of how many other companies you will be competing against. It is no easy feat to stay ahead of the competition in this industry.
With the advent of the internet and social media, marketing has become far more difficult and competitive too. And anyone who doesn’t know how to properly market their company is doomed to failure. Luckily for you, we have put together this guide to help you learn how to properly advertise your real estate venture.
Study Social Media
Those who underestimate the power of social media are condemning their business to failure. Over the last decade, we have seen social media transform from a fun tool to one of the most powerful industries on the planet. TikTok has 50 million daily active users. Instagram claims to have 500 million daily active users. And Facebook has reached a staggering 2.8 billion daily users.
No local TV commercial or printed magazine advert could ever hope to reach an audience of those sizes. So we aren’t exaggerating when we say social media is an avenue to success. So you need to study it and understand it.
You should look at how other real estate agencies are marketing themselves on social media. Look at what content is currently trending. And make note on how users are engaging with different forms of content. All of this information will help you construct your marketing strategy.
Advertise Locally
Even though social media will allow you to reach a global audience, there is also a lot to be said for local marketing. And real estate is a very local endeavor. You need to be catching the eyes of locals looking to buy or sell. As well as the eyes of visitors looking to relocate.
The first thing you should consider is getting yourself printed in a few local magazines. This is a surefire way to garner a lot of attention. And it shows that you are engaging with the local community, which will win you huge points in terms of reputation. You should also consider hiring a billboard or putting up advertisements at bus stops. These are a great way to increase your exposure and get people subliminally thinking about your company.
You will also want to get out and start networking. A great way to do this is to run a few open houses. This is where you open a property you are selling to the public. Anyone can come in and take a look around. This is an opportunity to meet potential buyers and to network with locals too. Some of them may even be business owners who are looking to connect.
Highlight Your Strengths
This is one of the most important parts of constructing your marketing. You want potential customers to latch onto your business over your competitors. And to do that you need something to make you stand out.
That might be a large portfolio of diverse properties under your belt. Or it might be a lower agent rate. If you offer a more niche real estate service, like a fast way to sell a damaged property for cash, it is important that you make sure this is front and center in your marketing. Ensuring these details are prevalent in your marketing is amazing for two reasons.
Firstly, as we said, it will help you stand out from your competition. Secondly, it is fantastic SEO. Now SEO stands for Search Engine Optimization. This is the process of making content that hits certain keywords to boost your standing on various search engines like Google. SEO is the backbone of modern digital marketing. A company that can get themselves on the first page of Google is far more likely to succeed.
Create A Winning Logo
Visual cues play a huge part in successful marketing. And the first step in this is creating a compelling and attractive logo for your company. One that will become instantly recognizable. Think of how powerful the McDonalds logo is. Simple, bright, and eye-catching. And is now recognized the world over. Now we aren’t saying your company’s logo will become that big. But it is that philosophy you should stick to.
We recommend going for more soft colors. Light blues and greens promote calm and tranquility. And this is a good feeling to invoke within your potential customers. You also don’t want your logo to be too flashy. Something minimalist and subdued is better. It is also a good idea to work with a graphic designer to create something. And if they are a local company then that will help build your reputation within the local business community too.













