He's absolutely in for 2016
Former Florida Gov. Jeb Bush (R) launched a leadership PAC on Tuesday, in the latest sign he is gearing up for a 2016 presidential bid. The PAC is called "Right to Rise," and gives him a platform for fundraising, a step that many other possible Republican presidential hopefuls have already taken.
The PAC's website also provides a preview of possible campaign messaging.
It focuses on income inequality, an issue usually associated with the Democrats. "While the last eight years have been pretty good ones for top earners, they’ve been a lost decade for the rest of America," the website states.
But the PAC provides a conservative take on the issue. "We believe the income gap is real, but that only conservative principles can solve it by removing the barriers to upward mobility," it states.
The launch was focused on using technology. Just as Bush used a Facebook message to announce last month that he would "actively explore" a run, this announcement came with a Web video of Bush posted on his Facebook page.