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NRA Signs Deal to Sponsor NASCAR Race

 

bleacherreport
The National Rifle Association reached an agreement with Texas Motor Speedway to sponsor NASCAR's Sprint Cup Series race on April 13, reports Tripp Mickle of the Sports Business Journal.

It's the first time the NRA has sponsored a race in the top series.

David Newton of ESPN.com provided further details about the sponsorship deal, which reportedly was in the works during the buildup to the Daytona 500.

The situation worried officials since NASCAR was working to raise support for the Newtown, Conn., families.

The deal comes on the heels of NASCAR announcement last month in Daytona Beach about its efforts to raise funds and awareness for the 20 children and six adults killed as part of a mass shooting in Newtown, Conn.

NASCAR partnered with Swan Racing to put a Sandy Hook School Support Fund paint scheme on the No. 26 car driven by Michael Waltrip in the Daytona 500.
Sources told ESPN.com there were concerns during Speedweeks that the TMS deal might become public and impact NASCAR's efforts for Newtown