Going Shopping? American Family Association Releases List Of Christmas Friendly/Not Friendly Retailers For The Shopping Season
Based on current advertising, below is a list of companies that avoid, ban, or use the term "Christmas" in their advertising.GREEN: (Companies for Christmas) Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers
YELLOW: (Companies Marginalizing Christmas) Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: (Companies against Christmas) Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.